Da Shack Outdoor Equipment

Our store was started in 2001 by Geoffrey Lake then residing in Wisconsin.  An avid hunter, Geoffrey looked for hunting apparel on the web and discovered not much of it was offered at the time, a time when the big hunting outfitters were still in their planning stages.  With this in mind, Geoffrey opened his store and began providing Walls hunting apparel which included Upland bird hunting clothing, blaze orange jackets, coveralls, bibs and insulated camoflauge outfits.  Since then the business has grown into the Woolrich and Dickies products including industrial clothing work wear, and recreational apparel which make up the stores inventory of items that you see today. 

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Our Mission

It is our mission to provide quality apparel and excellent service at competitive prices while providing a complete and safe online shopping experience to all.